72 Silicon Beach

Founded: 2012 Partnered: 2013

Acquired by: Discovery Networks

Panna is the first-ever video, cooking magazine for the iPhone, iPad and iPad mini. An entirely new resource for the home cook, Panna merges beautiful high definition video technology with the expertise of established master chefs. With home kitchens and backyard grills as backdrops for each recipe video, the chefs demonstrate step-by-step cooking technique in an engaging, approachable style. As they chop, talk, and sauté, they impart cooking tips and insights in their asides. Panna was named one of the best apps of 2012 by Apple and selected 3 times for the coveted editors choice feature.